Tongue Spoon
Cerelac
Iron deficiency in infants is easy to miss, but one of its early signs actually hides in plain sight: a change in tongue color. So we figured, what better moment to spot it than when a tongue meets a spoon?
Awards
New York Festivals AME Awards 2025 / 1x Silver in Creativity for Positive Impact, Promotion of Health & Human Services
AdForum PHNX 2025 / 2x Golds in Health and Product & Packaging Design, 1x Bronze in Branded Content & Activation
Effies Awards 2025 / Shortlisted / Food
MAD Stars 2024 / 3x Crystals in Direct, Brand Experience & Activation, Design
Citra Pariwara 2023 / 1x Bronze in Brand Experience, Supporting Material
A tiny spoon that packed some mighty lessons
This was one of the my earliest projects as a rookie creative. And in retrospect, it means a lot more to me than I let on. Thanks to this spoon, I learned a lot about what it takes to make the work happen: wondrous feats of improvisation and a whole lot of persistence from everyone involved.
