Michelle’s Stars

We were asked to help our sibling office in Malaysia on a regional Maggi brief.

The challenge was to make Malaysians stop taking Maggi for granted and bring them together around home-cooked meals. The client liked this idea and said they wanted to produce it the following year. Whether “next year” ever came, or they actually said “never” and someone misheard, I’m not so sure. Either way, I think it deserves a spot here.

*Credits to Kak Alvian for the visuals