Scalp Gear

Another brief opened to the entire creative department.

The challenge was simple: make the overused “7-day money back guarantee” claim feel fresh again and get people to try CLEAR’s anti-dandruff shampoo for 7 days. This was one of the three ideas selected for client presentation. They apparently really liked it, and it was on its way to production… until limitations with the retail vendor got in the way.

*Full credits to Kak Cia for the visuals!